While working at Pentagram, our team was responsible for designing a new brand design system for Sunnystep, which is a contemporary footwear brand based in Singapore.

My task was to create a fresh and distinctive identity and visual language that would help Sunnystep stand out across different platforms while capturing the brand's optimistic tone.

To achieve this, I focused on creating a cohesive and engaging design system that would help elevate Sunnystep's presence as they expanded their business. My goal was to emphasize the importance of good posture for overall health and happiness, and the design system we created helped achieve this.