Created a comprehensive brand design system and visual identity for Sunnystep, a contemporary wellness-focused footwear brand based in Singapore. As a fast-growing startup, Sunnystep needed a stronger brand presence and a cohesive identity system that could scale quickly across platforms while reinforcing its core values.

The goal was to visualize a simple yet meaningful idea: that feeling good while walking—with proper posture and balance—can lead to a brighter, happier everyday life.

The logo was designed around visual metaphors of sunrise and balance. The arch shape reflects both the natural arch of the foot and the rising sun—symbolizing freshness, optimism, and new energy. Beneath the arch, a grounded horizontal line represents balance, underscoring one of the brand’s key messages: stability as the foundation of well-being. Together, these elements form a symbol that is both uplifting and functional, embodying Sunnystep’s mission.

The new identity system brought clarity and structure to previously inconsistent brand touchpoints. From packaging to digital interfaces, every element was designed to reflect the brand’s values with consistency and intention—helping Sunnystep elevate brand recognition while supporting its rapid business growth.