Transforming Brand Identity and Web UX/UI:
Dealer Spike's Redesign Journey
During my time at Nclud, I redesigned the branding and website of Dealer Spike, which catered to the automotive dealership industry. Dealer Spike provides dealerships with website building, maintenance, and marketing services to enhance online presence and drive sales.
Our initial task was to create a new visual identity that effectively communicated a bold and straightforward message, which would be consistent with the industry image of Dealer Spike's target audience. The primary goal of the project was to develop a strong and impactful brand presence that would appeal to automotive dealerships, and improve Dealer Spike's online presence in the industry with better user experience and interface.
Currently, the development of the new website is being undertaken by rtCamp, a wordpress development agency. Please note that some of the pages in this case study contain temporary Lorem Ipsum text while the Dealer Spike team still works on content creation.
This project was completed in collaboration with the Nclud team.
Client: Dealer Spike
Year: 2023-2024
My Role:
For Branding
Brand audit & Competitor research
Design Strategy
Visual Identity
Brand design guidelines
For Website and Mobile UX/UI Design
Research & Analysis
Sitemap
Wireframing
High-Fidelity Mockups
A/B Testing
UI Style Guidelines