Rebranded The Juggernaut, a publication focused on the rising influence of South Asia and South Asians worldwide.

The project focused on developing a distinctive visual identity rooted in South Asian design traditions—without relying on clichés. Contributed to the creation of the brand identity and helped establish a consistent visual language across digital and editorial platforms. Also designed the website using a flexible, modular system built for scalability and long-term consistency.

Key goals included defining a strong visual system, identifying major user touchpoints, and enhancing the overall user experience on both web and mobile. The redesigned platform was shaped by strategic design choices and a user-centered approach, aiming to better engage audiences and reflect the dynamic nature of the publication’s content.