While working at Pentagram, I was part of a team that was assigned to rebrand the Juggernaut, a new publication that showcases the growing influence of South Asia and South Asians.

The challenge was to create an ownable visual identity that related to South Asian design traditions without feeling overly predictable or cliché.

My responsibilities were to create the brand identity and establish a consistent visual language for the publication. In addition, I designed the website using a modular system that could be easily scaled and maintained for consistency. The main goal of this project was to create a strong visual identity, identify key brand touchpoints for users, and improve the overall user experience on both the website and mobile platforms.

By making strategic design decisions and prioritizing user-centric principles, the redesigned the Juggernaut platform aims to engage and captivate audiences while documenting the rise of South Asia and its people.