BuyFontsSaveLives is a fundraising initiative dedicated to selling typefaces to support Macmillan Cancer and Cancer Research UK, channeling all proceeds to these charities.

Their website serves as a crucial brand touchpoint and donation platform. However, its weak visual identity and confusing UX/UI hindered donor engagement, despite the noble cause.

I redesigned and launched BuyFontsSaveLives' brand visual language and website, aiming to capture the interest of their target audience and bolster donation rates.

buyfontssavelives.com