I led the art direction and design for Scorbit as the company prepared to launch its 2.0 mobile app. The upcoming release marked a significant evolution of the product, prompting the need for a refreshed brand identity that could better reflect its expanded capabilities and growing community.

Scorbit is a platform that connects arcade and bar games through live scoring, tournaments, and real-time competition. While the product experience was dynamic and socially engaging, the previous brand identity did not fully extend that energy into its visual expression. The system lacked the flexibility and impact needed to reflect the excitement and intensity of connected arcade play.

In collaboration with the Scorbit team, we aligned on a clear direction centered on “The Dynamics of Connected Competition.” Based on this focus, I redesigned the brand identity system to better capture the momentum, competitiveness, and connectivity inherent in the product experience.