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[KiwiCo] Brand Identity + Packaging

 

Crafting KiwiCo's Brand Identity and Packaging Experience


KiwiCo is a monthly subscription box that inspires kids to see themselves as makers, engineering and creating their own innovative designs and outcomes. They offer multiple lines of fun and enriching STEAM projects that are designed to spark creativity, tinkering, innovation and learning.

With a logo inspired by basic geometric shapes for a more playful and fun brand persona, I created a visual language that helps KiwiCo build deeper emotional connections with kids and families by bringing its brand personality to life more consistently across all online and offline touchpoints.

 

Client: KiwiCo

Year: 2022

My role:

Logo design

Visual language

Print & digital brand assets design

Project team: Pentagram