Design assets exploring a shift toward a more approachable brand identity
This project is part of an ongoing effort to shift the brand tone toward a more friendly and approachable direction, explored through various design assets and visual expressions.
I created illustrations for Hunter Douglas, a window fashion design company, for use across social media and event print materials, and designed the resulting applications across different touchpoints.
Client: Hunter Douglas
Year: 2019-2020
My Role: Freelance Designer
[Thanksgiving illustration and motion design for a holiday email sent to vendor partners of Hunter Douglas]
[Halloween special social media design using brand logo application]
[Postcard design for distribution to visitors at a job fair, featuring illustrations created under the concept of “light and shadow]