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[Romis Perfume] Visual Identity

 

Crafting a Visual Identity for Romis Perfume


As a freelance art director & designer, I took charge of developing a visual identity for Romis, a unique perfume brand based in Seoul, Korea.

The main aim of the project was to communicate Romis' goal of revolutionizing the perfume industry by providing eco-friendly and sustainable products.

To achieve this, I focused on creating the brand's visual language that would take people on a sensory journey connecting them with nature.

 

Client: Romis

Year: 2023

My Role:

  • Art direction

  • Competitor research

  • Visual identity

  • Package design

  • Photography direction and image creation