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[Nike Journal] Brand Identity

 

Shaping Brand Identity for Nike Journal


Designed logos for Nike’s progressive new platform, exploring two naming options—Nike Journal and Swash Journal. Developed visual concepts that reflect Nike’s contemporary and experimental aesthetic, inspired by the Futura typeface. Created dynamic photo collages to effectively communicate the platform’s distinctive brand voice.

 

Client: Nike

Year: 2021

My Role:

  • Logo sketches

  • Photo collage