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[Nike Journal] Brand Identity

 

Shaping Brand Identity for Nike Journal


During my time at Pentagram, I designed logos for Nike's progressive new platform.

With two naming options—Nike Journal and Swash Journal, I explored ways to show Nike’s contemporary and experimental aesthetic based on Futura. Created photo collages that deliver the new platform’s brand voice.

 

Client: Nike

Year: 2021

My Role:

  • Logo sketches

  • Photo collage