Brand asset design for Hunter Douglas’ new marketing & design strategy

I led the visual direction and design execution—focusing on photo curation, color, and illustration—while collaborating with a creative director and motion designer.

At a transitional moment for the brand, the goal wasn’t to launch a fully defined system, but to explore and build toward a more human and emotive visual direction. As the team pursued this shift, I contributed by developing and producing individual brand assets as live explorations—each one both functional and in use—gradually shaping and testing how this new direction could come to life through light, shadow, and warm, inviting tones.

Client: Hunter Douglas

Year: 2020

My Role: Visual Direction & Production Design

Illustrations
Video & Print Ads
Print Collaterals

[Thanksgiving Postcard]
Produced illustrations and animations for the seasonal thank-you cards sent to B2B partners.

HD_Thanksgiving postcard.jpg

[Social: Halloween Campaign]
Designed Halloween season marketing promotion illustrations, incorporating the brand identity.

[Recruitment Campaign]
Created original illustrations and designed a cohesive set of job fair handouts centered on a “light and shadow” concept to
visually communicate the Hunter Douglas brand to candidates and prospective customers.

[Event Design: The Art of Natural Light]
Designed an interactive booth experience featuring a window shade fabric wall,
allowing visitors to touch, compare, and experience a range of colors and textures in real life.