Designing Brand Systems & Elevating Digital Experiences.

Hello! I began my career journey as a brand/CX experience designer, committed to crafting brand experiences rooted in user psychology and behavior traits.

My passion for brand experience design led me to explore the intersection of brand design systems and marketing design execution. This curiosity prompted me to further hone my skills in developing brand design systems during my tenure at Pentagram and Chermayeff & Geismar & Haviv.

Currently, I am working as a senior designer specializing in crafting brand design systems, seamlessly integrating them into brands' UX/UI, and leveraging brand storytelling and strategy.

By delving into the behavior and expectations of various target demographics, I ensure that my designs resonate with and cater to all segments of each brand’s audience. This approach fosters inclusivity, enabling individuals from diverse backgrounds to connect with and derive fulfillment from brands, both in the present and long term.

With my experience, I prioritize creating cohesive brand experiences across all touch-points while maintaining a delicate balance between usability and branded moments.