BuyFontsSaveLives, the fundraising initiative sells typefaces to raise money to support Macmillian cancer and Cancer Research UK, with all proceeds going to the charities.

For the buyfontssavelives, I designed and launched a completely redesigned website not only to put the users at the heart of donating by purchasing fonts but also to help users browse and experience fonts.

Branding-wise, the look, and feel of the new site are inspired by the editorial design aesthetic with a clear grid system, big types, and ample white space instead of full-width views.

Click here to visit the website: www.buyfontssavelives.com
Website and Mobile UX/UI: Adriana Ji
Developer: Sam Morgan
Animation: Anastasia Kharchenko
Client: BuyFontsSaveLives
Designed at Pentagram.