For over fifty years, Lindblad Expeditions has brought small groups of adventurous travelers to beautiful remote locations such as Antarctica, Papua New Guinea, and the Galapagos, among others.
For most of this time, the company had been using as its logo a symbol of an eye that the founder had one evening quickly drawn on a bar napkin. While the eye is an appropriate symbol for a company focusing on the awe-inspiring sight of nature, the painterly rendition presented challenges in small applications, especially digital.
There were a number of technical challenges to this redesign. For one thing, in a crowded field of eye designs, it is difficult to create a distinctive eye icon that can clear legal hurdles while being simple enough to function everywhere. For another, as most of Lindblad’s expeditions are run in partnership with National Geographic, the Lindblad identity most often appears together with that of National Geographic (also designed by CGH).
The new identity brings the new Lindblad eye and the National Geographic rectangle into a proportional and consistent relationship. The system facilitates flexible identification and is easily integrated into various formats and layouts.
Designed applications of logos, mockups, print collaterals, presentations.
Art direction and logo design: Tom Geismar & Sagi Haviv Client: Lindblad Expeditions
