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[Dealer Spike] Brand Identity + Web UX/UI (Copy)

 

Transforming Brand Identity and Web UX/UI:
Dealer Spike's Redesign Journey


During my time at Nclud, I redesigned the branding and website of Dealer Spike, which catered to the automotive dealership industry. Dealer Spike provides dealerships with website building, maintenance, and marketing services to enhance online presence and drive sales.

Our initial task was to create a new visual identity that effectively communicated a bold and straightforward message, which would be consistent with the industry image of Dealer Spike's target audience. The primary goal of the project was to develop a strong and impactful brand presence that would appeal to automotive dealerships, and improve Dealer Spike's online presence in the industry with better user experience and interface.

Currently, the development of the new website is being undertaken by rtCamp, a wordpress development agency. Please note that some of the pages in this case study contain temporary Lorem Ipsum text while the Dealer Spike team still works on content creation.

This project was completed in collaboration with the Nclud team.

 

Client: Dealer Spike

Year: 2023-2024



My Role:

For Branding

  • Brand audit & Competitor research

  • Design Strategy

  • Visual Identity

  • Brand design guidelines

For Website and Mobile UX/UI Design

  • Research & Analysis

  • Sitemap

  • Wireframing

  • High-Fidelity Mockups

  • A/B Testing

  • UI Style Guidelines

Project Team: Nclud


 

Brand Identity

 
 

Brand Design Guidelines

 
 

Problem Analysis: Brand and Website Design Audit

 
 

Sitemap

 
 

Wireframe

 
 

Mega Menu

 
 

Homepage Design

 
 

Product Page For A Soon-To-Be Product

 
 

Reusable Blocks / Modular System

 
 

Pages Built With the Reusable Blocks/Modular System

 
 

UI Style Guidelines